Extreme path to product publicity

This is just too much. Some people have all the fun. It's rather bizarre. And it's a way to get exposure for your product.

It's Extreme Ironing.

Say what? From the website:

"...the latest danger sport that combines the thrills of an extreme outdoor activity with the satisfaction of a well pressed shirt."

But apparently it's not all just for the ironing -- or the danger. The sponsor behind it all? Rowenta, a German top-of-the-line steam iron and small home appliances manufacturer.

I stumbled across it at work. A guy there has a calendar posted on his cubicle wall showing people with their irons and ironing boards in all kinds of unusual -- extreme -- places -- mountain tops, sides and ledges, underwater...

Check the Galleries link at ExtremeIroning.com and you'll get the idea real quick. The Times Square photos show the publicity they got from Good Morning America and Fox News, among others.

There's even an entry in Wikipedia.

Makes me wish I'd thought of such an outrageous way to get product publicity.