Wednesday, November 15, 2006

Bare Naked Ladies lets fans do remixes - gets extra publicity mileage

This must be a first...guerilla marketing at its best...using new technology to let fans do the work...

I heard about this today on NPR's Day to Day program...it's a very cool idea.

The band Bare Naked Ladies has created a remix sitewhere they've posted "multitracks" for each of their new album's songs. Then with software such as Garageband, users can remix the tracks - and do other things- to make a totally new sound with the same song - but you still have the same melody when including the vocal track.

Then share your remix with the world by posting it back on the remix site. The band liked some, one even rocked 'em, and some they could just do without.

This is a great way to create buzz, get viral, engage your audience, and get mainstream media coverage...I wonder what other bands might follow suit.

All the tracks are copyrighted - you have to pay $2.49 to download each track.

Give a listen to some pretty cool - and really out there - remixes.

Go to the Bare Naked Ladies remix site here.

Go the the Bare Naked Ladies website here.

Read the story or listen to the Day to Day audio piece that includes interviews with BNL singer Steve Page and guitarist Ed Robertson here.