Wednesday, March 24, 2010

Q&A: Culture Shock, How Social Media is Changing the Culture of Business

Q&A: Culture Shock, How Social Media is Changing the Culture of Business

From Brian Solis, author of the new book Engaged! ...about the book.

Good friend JD Lasica asked me to answer some fantastic questions for a post he published in celebration of Engage. I poured so much of myself into the responses, that I felt it was worth sharing here with you as well.

Many of the lessons and observations below are important for you as a champion, decision maker, entrepreneur, or executive. Social Media is not only changing how we communicate, we are also changing the culture of business from the outside in and from the bottom up. In doing so, businesses, of all shapes and sizes, will magnetize communities. As such, the intentional creation and crafting of a useful and meaningful culture in business will create a competitive advantage, giving people a reason to align and ultimately embody and extend your purpose and mission.

#Engage

Your new book Engage may turn out to be the definitive work on how social media is transforming business. Looking at the big picture, how is it changing the balance of power between customers and companies?

I invested an incredible amount of passion and also vision into this book as I believe that the time is now to lead a media revolution based on insight, intelligence and experience. I think the minute you hold this book, its intentions are clear. The impact of new media is only just beginning and the road to where we’re going is, to channel the Beatles, long and winding. I believe that the destination is less important nowadays and it is this journey that we each embrace, that defines our experiences and teachings.

As in many books and blogs on the subject of social media, theory plays a role of course, however, new media isn’t as “new” as we might think. There are lessons and applied learning that we must embrace in order to effectively change, not merely for the sake of change, but for the betterment of the tattered relations between businesses, customers, and the influencers and peers who connect them. The shift of balance skewed towards those who believe they held the power and in many cases, businesses invested profits into distancing the nodes that connect us to our networks of relevance in order to reduce the cost of actually “managing” customers. When we lost the universal ability to hit “0″ and connect with a live human being, regardless of medium, it was the final insult that sparked a social uprising.

Social media is the democratization of information and the equalization of influence. Monologue gave way to dialogue and we the people ensured that our voices were not only heard, but felt.

Now that we, as consumers, have the ability to vocalize sentiment and in doing so, cause meaningful and reverberating action, companies have no choice but to pay attention. They must respond. And, they’re not even close to doing so in a scalable nor efficient manner. Brands were blindsided because their focus was on distancing connections instead of embracing them.

Social Media is our industrial revolution, and as sensational as it sounds, we have yet to fully realize its potential and promise.

Continue reading...

YouTube - Ronald Reagan`s Funny answer

YouTube - Ronald Reagan`s Funny answer

Saturday, March 13, 2010

How do you deal with fears of being hurt in relationships, which can limit you?

Dr. John Townsend wrote: 

"How do you deal with fears of being hurt in relationships, which can limit you? Fear and love don't go together.

There are two answers: with safe people, let them know you want to open up, and ask them to help you. With unsafe people, set healthy boundaries so you don't have to be focused on self-protection. Then you can even enjoy what is possible in the relationship. Either way, face the fear and resolve it. "

Friday, March 12, 2010

The Art of Shameless Self-Promotion | Copyblogger

The Art of Shameless Self-Promotion | Copyblogger

I like the point that Nathan Hangen makes on Copyblogger:

"The reason that self-promotion works and self-adulation doesn’t is because self-promotion is the art of spreading ideas, concepts, and a greater vision. Self-adulation is just the promotion of accomplishments, deeds that have already been done.

"When you promote ideas, you give people something to cheer for. You give people a cause to support. People, in many ways, are selfish. They promote the things that make them feel good. Your accomplishments aren’t likely to make them feel good, but your ideas do."