Words are pretty much all you need

As one who engages in wordsmithing now and again, I like what Jeff Brooks, over at the Future Fundraising Now blog, said in his post "Words: you have what it takes to motivate people to action":

"So next time you get envious of whiz-bang YouTube videos or other high-production media, remember this: If you can write well, you have everything you need already."

He refers to the Google ad "Parisian Love" that debuted during this year's SuperBowl. It was simple, but compelling because it told a story. Oh, and the sound to go along with it just enhanced the words on the screen.

So, you don't need to have all the fancy stuff, the latest and greatest technology, and all cool techno-gizmos to be convincing. You just need words. Use the right ones. Use 'em well. Use 'em wisely. Use 'em to tell a great story.